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Understanding the drivers of consumer-brand identification

Referentgranskad
DOI
10.1057/s41262-018-00149-z
Sihvonen, Jenniina
Journal of Brand Management2019Publicationer information ikon

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

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DOI
10.1108/IJBM-10-2022-0453
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac
International journal of bank marketing2023Publicationer information ikon

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

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DOI
10.1016/j.ijhm.2023.103572
Rather, Raouf Ahmad; Rasul, Tareq; Khan, Huda; Khan, Imran
International journal of hospitality management2023Publicationer information ikon

Consumer–Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions

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DOI
10.1007/978-3-031-59535-6_23
Rafi, Arslan; Rehman, Mohsin Abdur; Hussain, Muzaffar; Arslan, Ahmad
Tourism, Hospitality & Event Management2024Publicationer information ikon

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Referentgranskad
DOI
10.1080/21639159.2014.913376
Kim, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; Hoon Kim, Kyung
Journal of Global Scholars of Marketing Science2014Publicationer information ikon

Brand community coping

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DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017Publicationer information ikon

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

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DOI
10.1016/j.techfore.2021.120952
Nadeem, Waqar; Tan, Teck Ming; Tajvidi, Mina; Hajli, Nick
Technological forecasting and social change2021Publicationer information ikon

Consumer demand for information accessible through automatic identification

Referentgranskad
DOI
10.1002/pts.951
Lindqvist, Ulf; Federley, Maija; Hakola, Liisa; Laukkanen, Mikko; Mensonen, Aino; Viljakainen, Anna
Packaging technology and science2012Publicationer information ikon

Consumer demand for information accessible through automatic identification

Lindqvist, Ulf; Federley, Maija; Hakola, Liisa; Mensonen, Aino; Viljakainen, Anna
25th IAPRI Symposium on Packaging2011Publicationer information ikon

Identification of Teaching Components in Brand Universities (Case Study Sharif University of Technology)

Referentgranskad
ali Keshavarz zadeh; Khalil Gholami; Nematollah Azizi
Research in Teaching2021

Understanding the drivers of consumer-brand identification

Referentgranskad
DOI
10.1057/s41262-018-00149-z
2019

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Referentgranskad
Öppen tillgång
DOI
10.1108/IJBM-10-2022-0453
2023

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

Referentgranskad
Öppen tillgång
DOI
10.1016/j.ijhm.2023.103572
2023

Consumer–Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions

Referentgranskad
Öppen tillgång
DOI
10.1007/978-3-031-59535-6_23
2024

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Referentgranskad
DOI
10.1080/21639159.2014.913376
2014

Brand community coping

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2017.10.054
2017

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Referentgranskad
Öppen tillgång
DOI
10.1016/j.techfore.2021.120952
2021

Consumer demand for information accessible through automatic identification

Referentgranskad
DOI
10.1002/pts.951
2012

Consumer demand for information accessible through automatic identification

2011

Identification of Teaching Components in Brand Universities (Case Study Sharif University of Technology)

Referentgranskad
2021